Pemanfaatan Artikel sebagai Strategi Meningkatkan Brand Awareness AMD Academy dan Sarana Mengedukasi Masyarakat

Authors

  • Chaterine Aritonang Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Wahyu Fahrul Ridho Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59581/jap-widyakarya.v1i1.685

Keywords:

articles, brand awareness, public, utilization, strategy, education

Abstract

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

References

Bahri, S. (2020). Implementasi Teknik Seo ( Search Engine Optimization ) Pada Artikel Untuk Menempati Halaman 1 Pencarian Google. Jurnal Sintaksis: Pendidikan Guru Sekolah Dasar, IPA, IPS Dan Bahasa Inggris, 3(04), 41–48.

Hariaji, G., Arifianto, D., & Wahanggara, V. (2021). Analisis Penerapan Seo ( Search Engine Optimization ) Pada Website Cv . Bangkit Jaya Sejahtera. 2–6.

Syah Putra, A., & Yunus, U. (2022). Website Dan Instagram: Media Digital Efektif Dalam Meningkatkan Brand Image Lembaga Pelatihan. Syntax Literate: Jurnal Ilmiah Indonesia, 7(2).

Veronika, R., Ginting, B., Arindani, D., Mega, C., Lubis, W., & Shella, A. P. (2022). Literasi Digital Sebagai Wujud Pemberdayaan Masyarakat. Jurnal Pasopat, 3(2), 118–122. https://ejournal2.undip.ac.id/index.php/pasopati/article/view/10869

Downloads

Published

2023-06-27

How to Cite

Chaterine Aritonang, & Wahyu Fahrul Ridho. (2023). Pemanfaatan Artikel sebagai Strategi Meningkatkan Brand Awareness AMD Academy dan Sarana Mengedukasi Masyarakat. Jurnal Akuntan Publik, 1(1), 173–186. https://doi.org/10.59581/jap-widyakarya.v1i1.685

Similar Articles

<< < 1 2 3 4 > >> 

You may also start an advanced similarity search for this article.