Menganalisis Peran Konten Video Sebagai Alat Utama Dalam Media Promosi Produk Untuk Meningkatkan Konsumen Dan Keberhasilan Branding

Authors

  • Naufal Athoillah Athoillah college
  • Pungky Febi Arifianto Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59581/seniman-widyakarya.v2i1.1914

Keywords:

Video, Content, Product, Promotion

Abstract

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal. 

References

Sundawa, Yusti Amelia, and Wulan Trigartanti. 2018. “Fenomena Content Creator Di

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Hermawan, Daniel. 2018. “Content Creator Dalam Kacamata Industri Kreatif: Peran Personal Branding Dalam Media Sosial.” E-Jurnal Universitas Katolik Parahyangan (1):1–12.

Ulya, Himmatul. 2019. “Komodifikasi Pekerja pada Youtber Pemula dan Underrated (Studi Kasus YouTube Indonesia).” Interaksi: Jurnal Ilmu Komunikasi 8(2):1. doi: 10.14710/interaksi.8.2.1-12.

Hussein, A. S. (2018). Metode Design Thinking untuk Inovasi Bisnis. Universitas Brawijaya Press.

Huotari, Ulkuniemi, Saraniemi, Malaska. 2015. Analysis of Content Creation in Social Media by B2B Companies. Jurnal. Firlandia: Oulu Business School, University of Oulu. hlm. 372.

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Published

2023-12-03

How to Cite

Athoillah, N. A., & Pungky Febi Arifianto. (2023). Menganalisis Peran Konten Video Sebagai Alat Utama Dalam Media Promosi Produk Untuk Meningkatkan Konsumen Dan Keberhasilan Branding. SENIMAN: Jurnal Publikasi Desain Komunikasi Visual, 2(1), 151–162. https://doi.org/10.59581/seniman-widyakarya.v2i1.1914

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