Implementasi Program Bakti Inovasi Mengenai Re-Branding Dan Digital Marketing Pada UMKM Kelurahan Bendo
DOI:
https://doi.org/10.59581/jphm-widyakarya.v1i3.1004Keywords:
Socialization, Personal Branding, Digital MarketingAbstract
The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced
References
Achmad, Z. A., Mardliyah, S., Siswati, E., Luawo, S. R., & Wahyudi, A. (2020). Menumbuhkan Upaya Diversifikasi Usaha Melalui Penguatan Ketrampilan Pada Komunitas Koperasi Wanita Nelayan Di Gresik. Jurnal Abdimas Bela Negara, 1(2), 1–14. https://doi.org/10.33005/jabn.v1i2.18
Achmad, Z. A., Tranggono, D., Winarno, S. T., Andarini, S., & Mas’udah, K. W. (2022). Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business. PLAKAT: Jurnal Pelayanan Kepada Masyarakat, 4(1), 39–57.
Achmad, Z. A., Wuryandari, Y., Wardhani, K., & Tamrin, M. H. (2022). Rebranding Produk Kopi Excelsa Oleh Kelompok Masyarakat KOPI GUNUNG Dengan Packaging Baru dan Digital Marketing. PLAKAT: Jurnal Pelayanan Kepada Masyarakat, 4(2), 195–211.
Anaqhi, A. W., Achmad, Z. A., Zuhri, S., & Arviani, H. (2023). Viralitas Trash-Talking di Tiktok Sebagai Gaya Baru Personal Digital Branding. Nomosleca, 9(1), 67–87.
Arifudin, D., Heryanti, L., & Pramesti, D. (2021). Pelatihan desain mockup dan logo sebagai branding produk untuk meningkatkan nilai jual bagi UMKM. JMM (Jurnal Masyarakat Mandiri), 5(5), 2640-2651.
Feby, A., Prawesti, W., Christyanti, A., Sari, A. N., Cahyani, S. A., & Achmad, Z. A. (2023). Implementasi Pendampingan Digital Branding dan Packaging pada UMKM Omah Dayang. Jurnal Pengabdian Masyarakat Nusantara, 5(2), 85–96. https://doi.org/10.57214/PENGABMAS.V5I2.303
Irawan, D., & Affan, M. W. (2020). Pendampingan Branding Dan Packaging Umkm Ikatan Pengusaha Aisyiyah Di Kota Malang. 1(1), 32–36.
Iskandar, J., Prasetya, A., & Fitriyasari, M. (2022). Penguatan Strategi Marketing Industri Kreatif Masyarakat (Umkm) Melalui Branding Design. 02(03), 1509–1514.
Juwito, J., Achmad, Z. A., Kaestiningtyas, I., Dewani, P. K., Wahyuningtyas, D., Kusuma, R. M., Mas’udah, K. W., Sari, T. P., & Febrianita, R. (2022). Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya. Journal of Community Service and Empowerment, 3(1), 9–17. https://doi.org/10.22219/JCSE.V3I1.18596
Karedza, G., dan Sikwila, M., (2017). The Impact of Packaging Designs on Consumer Buying Behaviour of FMCG during the Hyperinflationary and After the Dollarisation Era in Zimbabwe. Asian Journal of Social Sciences and Management Studies, 4(1), pp.20-30.
Lieven, T., Grohmann, B., Herrmann, A., Landwehr, J. R., dan Tilburg, M. V., (2014). BrandDesign on BrandGender Perceptions and BrandPreference. European Journal of Marketing, 49(1), pp.146 –169.
Nurjannah, D. A., Suratnoaji, C., Achmad, Z. A., & Zuhri, S. (2022). Strategi Personal Branding Bupati Kabupaten Pacitan @inb_indratanurbayuaji di Instagram. NUSANTARA : Jurnal Ilmu Pengetahuan Sosial, 9(7), 2645–2649. https://doi.org/10.31604/JIPS.V9I7.2022.2645-2649
Prameswari, N. S. (2018). Strategi branding melalui inovasi desain kemasan bagi home industry sabun cair. Demandia: Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan, 3(02), 179-198.
Suprabowo, I., Noviani, W., & Ramadhan, C. S. (2022). Peningkatan Kualitas Produk Kripik Pare di Desa Poncosari Kepanewon Srandakan, Bantul Melalui Program Re-branding. Warta LPM, 556-565.
Tranggono, D., Achmad, Z. A., Sarofa, U., & Raharja, W. T. (2022). Encouraging the Marketing Communication Strategy for UD Sumber Rejeki to Increase Fish-based Food Quality and Income. PLAKAT: Jurnal Pelayanan Kepada Masyarakat, 4(2), 212–230.
Tranggono, D., Pramitha, A. O., Sholikhah, A. M., Fandillah, G. A., Sugiharto, N. O., & Achmad, Z. A. (2021). Pemanfaatan limbah baglog jamur tiram putih menjadi briket yang bernilai ekonomis tinggi. Jurnal Abdimas Bela Negara, 2(1), 1–17.
Yolanda, Y., Pujaseno, G., Damanik, V. P., Yasmen, A. H. R., & Sofya, R. (2019). Pemuda (Penge Mbangan Mitra Umkm Daerah Lunang Dua) Strategi Penguatan Branding Produk. Jurnal Ecogen, 2(2), 141. https://doi.org/10.24036/jmpe.v2i2.6182
