Strategi Digital Marketing dan Inovasi Packaging Pada Produk UMKM Kacang Disko di Kelurahan Batu Ampar

Authors

  • Muh. Farhan Maulana Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
  • Elvi Yuningsih Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
  • Theresia A. Silitonga Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
  • Nabila Putri Maharani Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan

DOI:

https://doi.org/10.59581/jphm-widyakarya.v1i4.2020

Keywords:

innovation development, Batu Ampar sub-district, MSMEs

Abstract

Innovation Development (PI) is a program as concrete evidence of the application of knowledge that has been obtained during the lecture period in accordance with the Accounting and Management Study Program. The innovation development process consists of all decisions and activities, and their impacts, that occur from the recognition of a need or a problem, through research, development and commercialization of an innovation, through the diffusion and adoption of ana innovation by users with all consequences. The target of this activity is Micro, Small and Medium Enterprises (MSMes) in Batu Ampar Village. After we conducted interviews with MSMes in Batu Ampar Subdistrict and set targets for the MSMes that we will provide assistance to, namely the development business of Mrs. Nurmawati’s “Disco Bean” MSMEs. Which is located on Jalan LKMD 2 Rt.33 No.37 Batu Ampar Village, North Balikpapan District. The problem faced by MSME players are that they do not have their own innovation or characteristics in packaging development, and there is also a lack of marketing targets and a lack of understanding about social media in this digital era. Apart from that, this business is only done by word of mouth, so that Mrs. Nurmawati’s business is not known to many people

References

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Kadeni, Srijani Ninik. (2020). Peran UMKM (Usaha Mikro Kecil dan Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat. Equilibrium, Volume 8, Nomor 2, Juli 2020.

Rahmini Suci, Yuli. (2017). Perkembangan UMKM (Usaha Mikro Kecil dan Menengah) Di Indonesia. Jurnal Ilmiah Cano Ekonomos, 6.

Supriyanto. (2006). Pemberdayaan Usaha Mikro, Kecil dan Menengah (UMKM) Sebagai Salah Satu Upaya Penanggulangan Kemiskinan. Jurnal Ekonomi Pendidikan. Vol. 2 No(1). Hal:1-16.

Wahyuni, Sri. Et.all. (2022). Edukasi Branding UMKM Keripik Pisang Untuk Meningkatkan Produksi dan Peasaran. Jurnal Pengabdian Masyarakat, Vol. 04, No(1), Juni 2022.

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Published

2023-12-06

How to Cite

Muh. Farhan Maulana, Elvi Yuningsih, Theresia A. Silitonga, & Nabila Putri Maharani. (2023). Strategi Digital Marketing dan Inovasi Packaging Pada Produk UMKM Kacang Disko di Kelurahan Batu Ampar. Jurnal Pelayanan Hubungan Masyarakat, 1(4), 114–122. https://doi.org/10.59581/jphm-widyakarya.v1i4.2020

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