Cracking The Impulsive Shopping Code
(An Intriguing Exploration Of Indomaret In Huko-Huko Village)
DOI:
https://doi.org/10.59581/jmk-widyakarya.v1i6.1514Keywords:
Discount, Impulse Buying, Product DisplayAbstract
This study seeks to investigate the relationship between discounts and product display in influencing impulsive buying among customers at Indomaret in Huko-Huko Village. The study encompassed all customers of Indomaret in Huko-Huko Village, with a sample of 110 respondents chosen using purposive sampling. The research data was analyzed using the Structural Equation Modeling (SEM-PLS) method. The results of the study indicate that discounts have a positive and statistically significant impact on impulsive buying, and product display also has a positive and significant influence on impulsive purchases
References
Abdelsalam, S., Salim, N., Alias, R. A., & Husain, O. (2020). Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review. IEEE Access, 8, 89041–89058. https://doi.org/10.1109/ACCESS.2020.2993671
Abdillah, W., & Hartono. (2015). Partial Least Square (PLS). Penerbit Andi.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Kertiana, I. K. D., & Artini, I. G. A. K. S. (2019). Pengaruh Visual Merchandising, Atmosfer Toko, Dan Display Produk Terhadap Impulse Buying Pelanggan Ramayana Denpasar. E-Jurnal Manajemen Universitas Udayana, 8(11), 6533. https://doi.org/10.24843/ejmunud.2019.v08.i11.p08
Kurniadi, H. (2023). Penilaian Produk Dan Gratis Biaya Kirim Pada Keputusan Pembelian Di Shopee. 28(02), 220–228. https://doi.org/https://doi.org/10.24843/BSE.2023.v28.i02.p10
Kusnanto, D., Haq, A. A. F., & Fahmi, I. S. (2020). Pengaruh potongan harga terhadap pembelian impulsif pada pengguna aplikasi Grab (Grabfood). Jurnal Manajemen, 12(1), 1–9.
Kusnawan, A., Diana, S., Andy, A., & Tjong, S. (2019). Pengaruh Diskon pada Aplikasi e-Wallet terhadap Pertumbuhan Minat Pembelian Impulsif Konsumen Milenial di Wilayah Tangerang. Sains Manajemen, 5(2), 137–160. https://doi.org/10.30656/sm.v5i2.1861
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1–8. https://doi.org/10.28932/jmm.v21i1.3837
Muthiah, I., Parawansa, D., & Munir, A. R. (2018). The Effect of Visual Merchandising, Product Display Dan Store Atmosphere on Impulse Buying Behavior (Case Study on Matahari Department Store in Makassar City). 88–103. https://www.neliti.com/publications/236115/the-effect-of-visual-merchandising-product-display-dan-store-atmosphere-on-impul
Ningsih, J. (2019). Pengaruh Store Atmosphere, Display Produk Dan Promosi Terhadap Pembelian Impulsif Di Mirota Kampus Yogyakarta. Jurnal Ilmiah Manajemen Bisnis, 5(02), 190–203.
Purwanto, T., Kurniati, P., & Susanti, L. (2022). Peran Religiusitas Sebagai Pemoderasi Hubungan Diskon Dengan Impulse Buying. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat UNSIQ, 9(3), 221–230. https://doi.org/10.32699/ppkm.v9i3.3265
Rahmadana, N. M. S. (2016). Pengaruh Display Produk Dan Suasana Toko Terhadap Pembelian Impulsif Di Minimarket Eramart Cabang Lembuswana Samarinda. EJournal Ilmu Administrasi Bisnis, 4(3), 683–697. ejournal.adbisnis.fisip-unmul.ac.id
Sari, A. E. (2014). Analisis Faktor Yang Mempengaruhi Pembelian Spontan. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 13(1), 55–73.
Sarma, S. (2014). A study of Retail Display and Impulse Buying Behavior. Journal of Marketing and Consumer Research, 4(2003), 51–55. http://iiste.org/Journals/index.php/JMCR/article/view/12069
Setyagustina, K., Rahmania, Joni, M., Kholik, A., & Suhitasari, W. D. (2022). Pengaruh Potongan Harga (Diskon), Gratis Ongkir Dan Sistem Cod Terhadap Minat Berbelanja Online Di Aplikasi Shopee Dalam Perspektif Ekonomi Islam. Jurnal Economina, 1(3), 596–607. https://doi.org/10.55681/economina.v1i3.149
Sonata, I. (2019). Pengaruh Price Discount Dan in-Store Display Terhadap Keputusan Impulse Buying Pada Produk Miniso. Jurnal Riset Manajemen Dan Bisnis (JRMB), 4(1), 46–53.
Suprayogi, A., Najibullah, N., Sewaka, S., Sulastri, S., & Ruknan, R. (2022). Pengaruh Display Produk Terhadap Keputusan Pembelian Produk Alfamart Cabang Pondok Jagung Tangerang Selatan. Jurnal Tadbir Peradaban, 2(1), 58–66. https://doi.org/10.55182/jtp.v2i1.104
Themba, O. S. (2021). Keputusan Pembelian Pada Aplikasi Shopee Melalui Harga, Diskon, Promo Ongkos Kirim Dan Kualitas Produk. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & …, 5(3), 925–932. http://journal.stiemb.ac.id/index.php/mea/article/view/1412
Tumanggor, S., Hadi, P., & Sembiring, R. (2022). Pembelian impulsif pada e-commerce shopee (studi pada konsumen shopee di Jakarta Selatan). Journal of Business and Banking, 11(2), 251. https://doi.org/10.14414/jbb.v11i2.2733
Yuliartin, N. P. E., & Sulistyawati, E. (2020). Pengaruh Stimulus Lingkungan Toko Dan Faktor Lingkungan Sosial Terhadap Perilaku Pembelian Impulsif Pada Carrefour Sunset Road Di Denpasar.
